Common Church Advertising Mistakes

Common Church Advertising Mistakes 

»Posted by on Jul 19, 2018 in Common Church Advertising Mistakes | 0 comments

Your church is doing advertising, whether you recognize it or not – the announcement from the podium about your new organization, the Facebook post about the approaching sermon series, or the front sign of your church. All of these are samples of church advertising. Of course, your church would grow quickly if the ads are great.

It is really significant to prevent mistakes when it comes to marketing your church. Here are some of the common mistakes people do when advertising their church: 

1. Weak Social-Networking Site Tactic 

You must ask yourself whenever you are making a social-networking approach – “What’s my church trying to obtain with social media?” Are you planning to develop a huge group of followers who utilize the resources you have made or watch your sermons without attending physically? Are you planning to interact with your own congregants? Are you planning to raise your local church? 

2. No Email List 

According to several studies, if you have 2,000 email subscribers, 2,000 Twitter followers, and 2,000 Facebook fans, when you message all of them: 

436 individuals would read your email 

120 Facebook fans would see your message 

40 Twitter followers would read your message 

3. No Visitor Game Plan 

You require a strategic plan for getting your visitors to return, obtaining their details, and making them feel welcome. Nobody loves to visit a new church to feel like they are not invited there.  

It begins at the time they pull into your parking lot. A parking-lot attendant or a clear signage could help make sure that the visitors do not have to walk from the back of the parking lot or look for an area to park.  

4. Failure to Market your Sermon Series 

Sermon series could be a significant attraction. You spend many effort and time making sermon series concepts that would entice individuals both outside and inside your church. However, you are missing out a great chance if you aren’t advertising those beforehand. 

There are a lot of possible methods that you could advertise your sermon series – direct mailing, invitation cards, send emails, buy signage and banners, create a page on your site, and endorse it on social media.  

5. Neglecting Local SEO 

Try to imagine a person has recently transferred to your town and they are searching for a church. What should you do first? There is a high possibility that the person is searching “churches near me” on Google. Google ranks the churches in your location based on local Search Engine Optimization (SEO). It is a big mistake if you don’t improve your local SEO or even neglect learning it. 

6. Forgetting Word of Mount 

Word of mouth is an ideal marketing. Nothing impacts the decision of a person like hearing a suggestion from a family member or friend. It is an error to not think about the methods you could put ads to work for you. Interact with the community. People will talk about you if you do good for them.  

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